Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline and companies can participate as hosts, participants or Sponsors.

Event marketing is one of the best ways to:

• Build brand awareness
• Increase customer engagement
• Generate leads
• Educate prospects and customers
• Upsell customers

What is the importance of event marketing?

A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.

Why are Companies Using Event Marketing?

• Branding and Awareness
• Customer Engagement
• Lead Generation
• Education
• Upselling Customers

What Kind of Marketing Events are There?

• Online Marketing Events
• Offline Marketing Events

ATL, BTL and TTL

• ATL MARKETING DEFINITION: ABOVE-THE-LINE MARKETING – WIDESPREAD BRAND-BUILDING ADVERTISING
• BTL MARKETING DEFINITION: BELOW-THE-LINE MARKETING – HIGHLY TARGETED DIRECT MARKETING FOCUSED ON CONVERSIONS
• TTL MARKETING DEFINITION: THROUGH-THE-LINE MARKETING- INTEGRATED ATL AND BTL MARKETING CAMPAIGNS